As part of AirAsia’s Corporate Social Responsibility initiatives, the airline group today simultaneously conducted a 24-hour climate awareness movement to educate and promote climate action in Malaysia, Indonesia, Thailand, Singapore, Myanmar, Cambodia, China, South Korea, Hong Kong, Macau, Nepal, Sri Lanka and the Philippines.
To kick-off the #Green24 campaign, the AirAsia Group replaced their iconic red logo in their social media pages for 24 hours in January 29 into a vibrant green. The airline also released a special invitation video by Group CEO, Tony Fernandes inviting the public to be proactive in protecting the environment and the earth.
In the video, which is available for viewing on AirAsia’s YouTube Channel and also posted in https://www.facebook.com/AirAsiaPhilippines/,
Tony Fernandes said, “On our side of the world, not many people know about the issues that climate change poses, and we feel that the best thing for us to do is to inform people. Many of us don’t really see the problems coming, but at AirAsia we have seen the effects of climate change such as Typhoon Haiyan that struck Tacloban in the Philippines, the floods that happened around the region and massive climatic changes over the past two to three years.”
“We always look after our own mothers, and we always put our mothers first in many things. But now, it’s time we put Mother Earth first as well. It’s time we let the world know that we need to take better care of the planet we live in,” Tony Fernandes further emphasized.
Among the activities of #GREEN24 that will be carried out from 29th to 30th January 2016 throughout all the countries which the AirAsia Group serves are recycling drive, forest and beach clean-ups and climate change awareness engagements in Malaysia and Thailand, reusable bags were distributed for free in leading malls and in select AirAsia flights in Indonesia to discourage the use of plastics, information awareness about climate change are conducted in different venues in Myanmar and Cambodia while AirAsia offices in Singapore, China, Hongkong, Korea and Macau led the sorting of recyclable papers, segregating garbage and collecting old batteries and used clothes.
AirAsia team in the Philippines collected over 1000 empty plastic bottles and planted them with air purifier plants and herbs that were placed around Philippines AirAsia’s office building in Pasay City to promote urban gardening.
For more information about #Green24, please visit: http://www.airasia.com/my/en/about-us/what-is-green24.page